Seafood: When Is Frozen Better Than Fresh?

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Seafood: When Is Frozen Better Than Fresh?

This Frozen Food Day (6th March) consider the benefits of choosing frozen seafood over fresh…

WHEN IS FROZEN BETTER THAN FRESH?

At Amity Fish Co we offer both fresh and frozen top quality Scottish seafood products to our customers – the majority frozen. Why is this?

There is nothing fresher than a freshly caught fish but when many of us don’t have direct access to a catch being landed on the shore, what is the best alternative?

THE JOURNEY FROM SHORE TO DOOR

The journey a fresh fish makes from sea to plate – being caught at sea, landed ashore, transported for processing, and finally distributed for consumer use can take days; meaning a fresh fish can be days old by the time you see it to buy on the shelves.

Frozen products seal in that freshness and flavour (particularly when Fresh-Frozen). Freezing also captures the vitamins and nutrients that will deteriorate over time in a fresh fish, prevents the rise in bacteria and helps maintain the overall quality and composition of the meat.

By choosing frozen, you are guaranteed the flavour, nutrition and quality of a freshly caught fish.

CONVENIENCE

Frozen fish has been processed and is ready for your use! Our frozen seafood has been filleted, de-boned where appropriate and vac-packed meaning when it reaches you, most of the prep is done. You simply need to thaw and decide what to do with it!

Choosing frozen also means you can stock up your freezer in advance with a variety of different fish and shellfish, or some of our popular breaded products, meaning you are ready to create a nutritious and delicious meal at a moment’s notice.

Check out our top tips for defrosting your seafood at the end of the blog.

BETTER FOR THE ENVIRONMENT

A great plus point for those of us who are sustainably minded; at Amity Fish Co we make concerted efforts to source our seafood from sustainable sources. Protecting our waters for future generations is important to us and we are proud to declare our haddock products MSC certified, meaning we pass the chain of sustainability on to you, our customers. 

And in addition to our own frozen produce being sustainable, frozen products naturally have a smaller carbon footprint – as they are frozen, there is a longer shelf life meaning there is not the same urgency getting produce from shore to consumer before the seafood deteriorates. There is a positive environmental impact when we choose frozen over fresh.

Oh, and did we mention our vacuum packaging is fully recyclable?

VARIETY

Seafood is seasonal. There are times of year certain seafood can be naturally of a lesser quality or simply unavailable. By choosing frozen, you can enjoy the amazing fish and shellfish the Scottish waters have to offer all year round, without taking into consideration the time of year. That’s the beauty of a frozen larder.

Here at Amity Fish Co we are also developing our range of breaded frozen products with your convenience in mind – many now come oven-ready straight from the freezer.

GREAT VALUE

The cost of amazing fresh seafood is subject to supply and demand. We can only predict to a point what will be available at market each week and have no control over its value. Frozen seafood is far more stable in its price point and so savvy buyers may find at times they get more for their money choosing frozen!

So there you have it – frozen doesn’t mean it’s a lesser product and being fresh doesn’t automatically mean better quality.

(That being said, our great location at the heart of Peterhead harbour, working with local vessels and producers means you can be sure your fresh seafood ordered from Amity Fish Co is as fresh as we can get it from our shore to your door!)

What’s your preference?

In celebration of Frozen Food Day (6th March) we are offering amazing deals on THREE of our bestselling frozen products this weekend:

·        MSC Frozen Haddock Offer – 3 medium packs for £10

·        MSC Frozen Smoked Haddock Offer – 2 packs for £8

·        Panko Breaded Wholetail Scampi Offer – 2 1KG bags for £30

Order your seafood now at www.amityfish.co.uk.

Keep up to date with the latest products, biggest savings and breaking news by signing up for our Weekly Wave emails.

TOP TIPS FOR DEFROSTING YOUR FROZEN FISH:


FISH Place in refrigerator overnight OR for speed you can use the cold-water method – keeping the fish in it’s sealed vac pac, run under running cold water or place in bowl of cold water, changing the water until fully defrosted. This process can take anything from 15 minutes to an hour depending on the size of fish)


SHELLFISH (LOBSTER/LANGOUSTINE IN SHELL) Skipper recommends a rapid defrost under cold running water as the shell protects the flesh!


PEELED LANGOUSTINE Leave out at ambient temperatures or in a fridge


IMPORTANT: Cook the seafood as soon as defrosted and keep frozen fish for no longer than 3 months. Do not refreeze defrosted seafood products.

 

If you are a business looking for more information on our sustainable Scottish produce, frozen or fresh, contact Julie on julie@amityfish.co.uk.

SHIPPING

Free shippingdelivery all orders of $49 or more of eligible items across any product category qualify.

PAYMENTS

Credit Card: Visa, MasterCard, Maestro, American Express. The total will be charged to your card when the order is shipped.

PayPal: Shop easily online without having to enter your credit card details on the website.

RETURN POLICY

You can return any item purchased on Shella within 20 days of the delivery date.

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Amity Fish Company

Unit 1
Seagate
Peterhead Harbour
AB42 1JP

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on orders over £60

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We ship via APC courier

£2.99

Orders under 15 miles

£8.99

Orders 15 miles +

£8.99

Or why not order with friends and family to qualify for free delivery over £60?
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Shore to Door in 24 hours

We process and dispatch your orders during the working week Monday to Friday.

We use third party couriers to deliver our seafood boxes to most UK postcodes on a next day delivery service. This ensures your sealed box will arrive within 24 hours of its dispatch from us.  

27th July 2021 - Due to the increase of COVID cases and associated isolation requirements, service delays are being experienced in some areas. We thank you for your patience as we work to recover service safely.

Don’t worry if you’re not at home to receive your delivery, tell us where to leave your box (shed / porch / garage) and where possible, we will endeavour to do so.

The packing process along with the frozen gel packs, will keep your seafood chilled during its journey.

Quality Guarantee

Amity Fish will replace or refund products if they have not reached you in premium condition

Delivery Information

Click & Collect

Come say hello

Unit 1
Seagate
Peterhead Harbour
AB42 1JP

£2.99

Orders under 18 miles

£8.99

Orders 18 miles +

Or why not order with friends and family to qualify for free delivery over £60?

Choose Box

We have 9 fish boxes available to suit everyone, whether it’s the Family Favourites, the Fish Supper or Luxury BBQ Fish Box, each one is great value for money.

Or why not choose the Skippers Choice Taster Box, you select which fish you don’t like then let us handpick a selection of products from our wide range of best selling Scottish seafood. We will try and give you a different selection each time.

Select Frequency

Each box can be purchased as a one time purchase or why not choose to have it delivered every week, every 2 weeks or every 4 weeks for hassle free From Shore to Door fish deliveries. Our subscriptions have excellent savings and can be cancelled anytime.


Manage Box

You can change your box whenever you want by logging into your account or by contacting us directly. You can change the frequency, change the box type or even cancel.

Manage Box

You can change your box whenever you want by logging into your account or by contacting us directly. You can change the frequency, change the box type or even cancel.

Select Frequency

Each box can be purchased as a one time purchase or why not choose to have it delivered every week, every 2 weeks or every 4 weeks for hassle free From Shore to Door fish deliveries. Our subscriptions have excellent savings and can be cancelled anytime.


Choose Box

We have 9 fish boxes available to suit everyone, whether it’s the Family Favourites, the Fish Supper or Luxury BBQ Fish Box, each one is great value for money.

Or why not choose the Skippers Choice Taster Box, you select which fish you don’t like then let us handpick a selection of products from our wide range of best selling Scottish seafood. We will try and give you a different selection each time.