Duke of Rothesay Sees Sustainability In Action at Amity Fish Co

Share on facebook
Share on twitter
Share on linkedin

DUKE OF ROTHESAY SEES SUSTAINABLITY IN ACTION AT AMITY FISH CO

Peterhead October 5 2021

Royal Visit for Peterhead Seafood Supplier

Duke Sees Sustainability In Action at Amity Fish Co
HRH The Duke of Rothesay with Amity's team. L-R MD Jimmy Buchan, HRH Duke of Rothesay, Director Irene Buchan, Head of Operations Jullie Coutts, Head of Finance Stella Clark, Logisitsics Team Ellie Fyffe, Marie Cross and Wayne Douglas

Amity Fish Company Ltd, Scottish Seafood Supplier, welcomed the HRH The Prince Charles, Duke of Rothesay to its base of operations Peterhead.

The Duke (how the Prince of Wales is known when travelling Scotland) was greeted by company MD Jimmy Buchan and his team as part of a series of visits focused on supply chain and fantastic local produce.

This follows a meeting at Birkhall in October 2020, where the Duke expressed his keen interest in the local fishing industry, sustainability and the environment. This year, Jimmy was eager to update the Duke on Amity’s continued focus on sustainability, which has resulted in the business being listed as an official seafood supplier for the upcoming COP26 climate change event.

Of the visit, MD Jimmy Buchan said: “We were proud to host a walk through of our supply chain operations where we explained our desire to improve on our sustainability footprint and how we are working to improve the integrity of our products during transit to customers.”

Following an introduction to the team, Head of Logistics Marie Cross gave a hands-on demonstration of how Amity’s fish boxes are picked, packaged and sent when online orders are received.

The Duke was given a brief history of the company’s journey, including recent business challenges presented by COVID and lockdown. Jimmy was keen to introduce his expanding team, as several new members have been recruited throughout lockdown to meet the demands of the business. The visit also provided insight into Amity’s passion for sustainability and it’s mission to champion the sustainable harvesting of seafood. In 2021 the business has invested in greener packaging (drastically reducing packaging and waste with the introduction of cardboard, boxes and dry ice to pack fish boxes and orders).

HRH Duke of Rothesay with Amity MD Jimmy Buchan
HRH Duke of Rothesay with Amity MD Jimmy Buchan at Amity Fish Co

Starting up 2006, Amity Fish Company has grown and evolved in the past 15 years to become a much-respected Scottish Seafood supplier to businesses and homes across the UK. From it’s base in Peterhead, Scotland’s premier fishing port, Amity works closely with local producers and trawlers to source, supply and develop the best seafood products and produce for its valued customers, recently winning a Great Taste star from the Guild of Fine Foods for Amity Panko Breaded Single Wholetail Scampi.

Outside of Amity, Jimmy is also CEO of Scottish Seafood Association, representing over 70 processing and associated businesses across Scotland. HRH and his office have kept a close association with the Seafood sector dating back to the days when HRH The Queen Mother was resident at Birkhall and she hosted a presentation from the then Aberdeen and Fish Curers and Merchants Association. HRH has continued to keep in contact with the seafood processing sector through Scottish Seafood Association by inviting members to Birkhall each year to share their experiences of the industry and present their wide range of fish and shellfish

Amity MD Jimmy Buchan chats with HRH Duke of Rothesay and Her Majesty's Lord Lieutenant of Aberdeenshire, Alexander Manson.
Amity MD Jimmy Buchan chats with HRH Duke of Rothesay and Robert Lovie, Director of Outreach for The Prince's Foundation

During the tour of Amity HQ, Jimmy was proud to present fellow stakeholders with representation from the seafood sector to The Duke, demonstrating the need for close collaboration between each port’s catching sector through processing and onward food service.

Mike Park, CEO of the Scottish White Fish Producers Association reflected on the work that member vessels continue to carry out regarding improved selectivity as well as reducing their contact with, and impact on, the seabed.   “Of particular interest to the Duke was the transition of the fleet in reducing their carbon footprint through new vessel hull design and the next generation of low carbon emission engines”.

Jimmy was accompanied by his wife and company director, Irene Buchan, alongside Operations and Business Development Manager Julie Coutts, Head of Finance Stella Clark and staff members Marie Cross, Ellie Fyffe and Wayne Douglas who support the intake and dispatch of orders.

Amity Fish Company are a Scottish seafood supply business who fulfil trade and consumer orders of high-quality Scottish fish and shellfish right across mainland UK, with emphasis on provenance, sustainability and traceability. For more information, please visit www.amityfish.co.uk or contact or team directly with your query at orders@amityfish.co.uk.

Subscribe to our Weekly Wave emails for the latest news, product alerts and biggest savings, including 10% off your next order when you join!

SHIPPING

Free shippingdelivery all orders of $49 or more of eligible items across any product category qualify.

PAYMENTS

Credit Card: Visa, MasterCard, Maestro, American Express. The total will be charged to your card when the order is shipped.

PayPal: Shop easily online without having to enter your credit card details on the website.

RETURN POLICY

You can return any item purchased on Shella within 20 days of the delivery date.

Filter by Category

Filter by Type

Cooking method

£1£100

Delivery Information

Click & Collect

Come say hello

Amity Fish Company

Unit 1
Seagate
Peterhead Harbour
AB42 1JP

Free Delivery

on orders over £60

Free Delivery

We ship via APC courier

£2.99

Orders under 15 miles

£8.99

Orders 15 miles +

£8.99

Or why not order with friends and family to qualify for free delivery over £60?
Subscribe To
The Weekly Wave

From Shore to Inbox – subscribe to our weekly email for the latest news, products and specials from Amity Fish Company plus 10% off your next order!

Shore to Door in 24 hours

We process and dispatch your orders during the working week Monday to Friday.

We use third party couriers to deliver our seafood boxes to most UK postcodes on a next day delivery service. This ensures your sealed box will arrive within 24 hours of its dispatch from us.  

27th July 2021 - Due to the increase of COVID cases and associated isolation requirements, service delays are being experienced in some areas. We thank you for your patience as we work to recover service safely.

Don’t worry if you’re not at home to receive your delivery, tell us where to leave your box (shed / porch / garage) and where possible, we will endeavour to do so.

The packing process along with the frozen gel packs, will keep your seafood chilled during its journey.

Quality Guarantee

Amity Fish will replace or refund products if they have not reached you in premium condition

Delivery Information

Click & Collect

Come say hello

Unit 1
Seagate
Peterhead Harbour
AB42 1JP

£2.99

Orders under 18 miles

£8.99

Orders 18 miles +

Or why not order with friends and family to qualify for free delivery over £60?

Choose Box

We have 9 fish boxes available to suit everyone, whether it’s the Family Favourites, the Fish Supper or Luxury BBQ Fish Box, each one is great value for money.

Or why not choose the Skippers Choice Taster Box, you select which fish you don’t like then let us handpick a selection of products from our wide range of best selling Scottish seafood. We will try and give you a different selection each time.

Select Frequency

Each box can be purchased as a one time purchase or why not choose to have it delivered every week, every 2 weeks or every 4 weeks for hassle free From Shore to Door fish deliveries. Our subscriptions have excellent savings and can be cancelled anytime.


Manage Box

You can change your box whenever you want by logging into your account or by contacting us directly. You can change the frequency, change the box type or even cancel.

Manage Box

You can change your box whenever you want by logging into your account or by contacting us directly. You can change the frequency, change the box type or even cancel.

Select Frequency

Each box can be purchased as a one time purchase or why not choose to have it delivered every week, every 2 weeks or every 4 weeks for hassle free From Shore to Door fish deliveries. Our subscriptions have excellent savings and can be cancelled anytime.


Choose Box

We have 9 fish boxes available to suit everyone, whether it’s the Family Favourites, the Fish Supper or Luxury BBQ Fish Box, each one is great value for money.

Or why not choose the Skippers Choice Taster Box, you select which fish you don’t like then let us handpick a selection of products from our wide range of best selling Scottish seafood. We will try and give you a different selection each time.