Led by industry leader Jimmy Buchan, star of the BBC’s BAFTA award-winning Trawlermen TV series, the Amity team source only the best catch from the icy waters around the Scottish coastline using over 40 years of experience in the fishing industry. Jimmy’s hands-on approach ensures nothing slips under the net.
The quality of the catch landed is not only consistently high but the onshore processing facilities are second to none. Jimmy’s partners can call on highly experienced and accredited experts in processing and fish-smoking, ensuring that every piece of seafood is selected and prepared by the real professionals.
Amity Fish Company is also proud to be an approved MSC supplier, keeping the chain of custody from sea to plate. Already supplying the offshore sector with MSC certified fish, Amity is a great advocate of championing the responsible fishing scheme which is an industry approved standard that vessels need to attain. Well known within the industry, Amity provides an opportunity to seek and source your chosen seafood so that you have the confidence to promote the best Scottish seafood in your business. In buying into Amity, you are buying into a wealth of experience – let us take quality control like no other and guaranteed sustainability from our shore to your door.
Jimmy is the Managing Director of Amity Fish Company. Having lived in Peterhead all his life, Jimmy knows a thing or two about fish – he has over 40 years’ fishing experience, and 30 years’ experience as a skipper! He left school in 1976 to pursue a career as a fisherman and in 1986 Jimmy bought his first trawler, named ‘Amity’, which means friendship. Since then he has learned to adapt and change to meet the challenges and opportunities of the industry. In 2006 Jimmy and his crew starred in the BAFTA award-winning BBC TV documentary Trawlermen’, which showcased the challenges experienced within the Scottish fishing industry to the world. After three decades in the wheelhouse, Jimmy came onshore and set up his own seafood supply company and continues to manage both business to business and business to consumer trade. Jimmy always keeps himself (a bit too) busy, working both behind the scenes of Amity Fish Co as well as interacting with customers and attending events all over the UK. In addition to running Amity Fish Company, Jimmy is CEO of the Scottish Seafood Association and is a hardworking ambassador for the sector continuing to promote the seafood industry locally and abroad. In his (rare) spare time Jimmy can usually be found on the golf course or spending time with his family and granddaughter.
Head of Operations & Business Development
Julie is our Operations Manager and head of Business Development, balancing a busy role with a hectic schedule of spending time with her husband and their two boys Finlay and Alfie, playing netball and running. Julie has had 18 years of experience in retail banking and has worked as an Area Manager. She joined Amity Fish Co in April 2018 and her aim is to develop the business to reach its full potential. As a result she is constantly working on building great relationships with clients, as well as ensuring Amity Fish Co sails in smooth waters day to day. Julie is always happy to help our trade clients decide the right product for them and provide helpful information in response to any queries we receive.
Head of Finance
Stella joined the Amity Team in 2019 and has proved a major asset to the business since, being the team’s wizard on all things finance and the voice of reason! As well as being great at keeping the team up to speed with the position of the business, she is also great at keeping Jimmy organised with her detailed lists. Stella juggles her Amity role with spending time with her family – husband Craig and boys Nathan and Nicholas. In her spare time she can often be seen on her paddle board!
Shipping and Logistics
Marie is Amity Fish Company’s logistics delivery driver and is tasked with the important job of packing and transporting our products to customers. She was the first team member to join Amity, her job is a key step in the journey of an Amity product from shore to door as she must make sure our customers remain satisfied and deliveries are made on time. Never has this role been more important than during the pandemic – Marie played a key role in ensuring our customers had access to great seafood without leaving their homes. Marie is the face of our business when it comes to delivering our products and greeting customers, and is always happy to stop for a friendly chat and engage with the businesses we supply to.
Jimmy’s daughter Jenna joined the business in 2020. It’s Jenna’s job to ensure the Amity brand is seen online and that our customers are kept up to date with our latest products and news. Jenna manages Amity’s social media accounts and is always working to build our presence online and in the media. She enjoys building good relationships our clients and collaborators to broaden the reach of the business. As a new mum, Jenna has been managing this role alongside looking after her little girl (Jimmy’s granddaughter), Thea.
Joining the crew in 2021, Ellie is part of our busy team at Seagate ensuring your fish box orders are picked and packed with care before they are sent on their merry way to you.
Neil is man in the van! After loading our orders in the Amity van he is our rep on the road every day getting your fish boxes from shore to door throughout Aberdeenshire. Ensuring our fish boxes reach you in peak condition is very important and Neil is entrusted with making sure this happens. If you see him on the road in our Amity van, give him a toot or a wave!