About Us

Led by industry leader Jimmy Buchan, star of the BBC’s BAFTA award-winning Trawlermen TV series, the Amity team source only the best catch from the icy waters around the Scottish coastline using over 40 years of experience in the fishing industry. Jimmy’s hands-on approach ensures nothing slips under the net.

The quality of the catch landed is not only consistently high but the onshore processing facilities are second to none. Jimmy’s partners can call on highly experienced and accredited experts in processing and fish-smoking, ensuring that every piece of seafood is selected and prepared by the real professionals.

Amity Fish Company is also proud to be an approved MSC supplier, keeping the chain of custody from sea to plate. Already supplying the offshore sector with MSC certified fish, Amity is a great advocate of championing the responsible fishing scheme which is an industry approved standard that vessels need to attain. Well known within the industry, Amity provides an opportunity to seek and source your chosen seafood so that you have the confidence to promote the best Scottish seafood in your business. In buying into Amity, you are buying into a wealth of experience – let us take quality control like no other and guaranteed sustainability from our shore to your door.

Amity Packaging-5
Luxury BBQ Fish Box from Amity Fish Company

Our Crew

Jimmy Buchan

Managing Director

Jimmy is the Managing Director of Amity Fish Company. Having lived in Peterhead all his life, Jimmy knows a thing or two about fish – he has over 40 years’ fishing experience, and 30 years’ experience as a skipper! He left school in 1976 to pursue a career as a fisherman and in 1986 Jimmy bought his first trawler, named ‘Amity’, which means friendship. Since then he has learned to adapt and change to meet the challenges and opportunities of the industry. In 2006 Jimmy and his crew starred in the BAFTA award-winning BBC TV documentary  Trawlermen’, which showcased the challenges experienced within the Scottish fishing industry to the world. After three decades in the wheelhouse, Jimmy came onshore and set up his own seafood supply company and continues to manage both business to business and business to consumer trade. Jimmy always keeps himself (a bit too) busy, working both behind the scenes of Amity Fish Co as well as interacting with customers and attending events all over the UK. In addition to running Amity Fish Company, Jimmy is CEO of the Scottish Seafood Association and is a hardworking ambassador for the sector continuing to promote the seafood industry locally and abroad. In his (rare) spare time Jimmy can usually be found on the golf course or spending time with his family and granddaughter.

Julie Coutts

Head of Operations & Business Development

Julie is our Operations Manager and head of  Business Development, balancing a busy role with a hectic schedule of spending time with her husband and their two boys Finlay and Alfie, playing netball and running. Julie has had 18 years of experience in retail banking and has worked as an Area Manager. She joined Amity Fish Co in April 2018 and her aim is to develop the business to reach its full potential. As a result she is constantly working on building great relationships with clients, as well as ensuring Amity Fish Co sails in  smooth waters day to day. Julie is always happy to help our trade clients decide the right product for them and provide helpful information in response to any queries we receive.

Stella Clark

Head of Finance

Stella joined the Amity Team in 2019 and has proved a major asset to the business since, being the team’s wizard on all things finance and the voice of reason! As well as being great at keeping the team up to speed with the position of the business, she is also great at keeping Jimmy organised with her detailed lists. Stella juggles her Amity role with spending time with her family – husband Craig and boys Nathan and Nicholas. In her spare time she can often be seen on her paddle board!

Marie Cross

Shipping and Logistics

Marie is Amity Fish Company’s logistics delivery driver and is tasked with the important job of packing and transporting our products to customers. She was the first team member to join Amity, her job is a key step in the journey of an Amity product from shore to door as she must make sure our customers remain satisfied and deliveries are made on time. Never has this role been more important than during the pandemic – Marie played a key role in ensuring our customers had access to great seafood without leaving their homes. Marie is the face of our business when it comes to delivering our products and greeting customers, and is always happy to stop for a friendly chat and engage with the businesses we supply to.

Jenna Urquhart

Digital Content Coordinator

Jimmy’s daughter Jenna joined the business in 2020. It’s Jenna’s job to ensure the Amity brand is seen online and that our customers are kept up to date with our latest products and news. Jenna manages Amity’s social media accounts and is always working to build our presence online and in the media. She enjoys building good relationships our clients and collaborators to broaden the reach of the business. As a new mum, Jenna has been managing this role alongside looking after her little girl (Jimmy’s granddaughter), Thea.

Chelcie Grant

Quality Control & Logistics Co-ordinator

Chelcie joined our Amity crew in October 2020 – but we don’t know what we ever did without her! Known internally as our Queen of Customer Service, Chelcie ensures the smooth sailing of the Amity HQ office and deals with all customer queries. By now, many of you will know Chelcie from her helping you with your order –  she will always go the extra mile for you to ensure you are satisfied with your Amity catch!

Neil Walker


Neil is our rep on the road getting your fish box orders from shore to door in Aberdeenshire. Ensuring our fish boxes reach you in peak condition is very important and Neil is entrusted with making sure this happens. If you see him on the road in our Amity van, give him a wave!

Ellie Fyffe


Joining the crew in 2021, Ellie is part of our busy team at Seagate ensuring your fish box orders are picked and packed with care before they are sent on their merry way to you.

Based in one of Europe’s biggest fishing ports, Peterhead, the Amity Fish Company prides itself on quality control from shore to door and from sea to plate giving customers an unforgettable eating experience.

Fantastic customer service, speedy, helpful response to emails. Great choice and price. We got our delivery yesterday, friendly driver (especially under current conditions!) We had the breaded haddock last night and it was lovely, kids said it was nicer than a chipper, winner winner! Thanks so much
Julie Emslie
Top seafood and jimmy is a great ambassador for the industry.
Will Calder
We’ve had a couple of orders delivered now. All totally delicious and very fresh. Fresh scallops tonight and wow! A first time for our nearly 4 year old but she scoffed one and then asked for another which she polished off just as fast! Really good quality and so glad we’ve found Amity!
Katie Dent

Free shippingdelivery all orders of $49 or more of eligible items across any product category qualify.


Credit Card: Visa, MasterCard, Maestro, American Express. The total will be charged to your card when the order is shipped.

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You can return any item purchased on Shella within 20 days of the delivery date.

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Amity Fish Company

Unit 1
Peterhead Harbour
AB42 1JP

Free Delivery

on orders over £60

Free Delivery

We ship via APC courier


Orders under 15 miles


Orders 15 miles +


Or why not order with friends and family to qualify for free delivery over £60?
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Shore to Door in 24 hours

We process and dispatch your orders during the working week Monday to Friday.

We use third party couriers to deliver our seafood boxes to most UK postcodes on a next day delivery service. This ensures your sealed box will arrive within 24 hours of its dispatch from us.  

Don’t worry if you’re not at home to receive your delivery, tell us where to leave your box (shed / porch / garage) and where possible, we will endeavour to do so.

The packing process along with the frozen gel packs, will keep your seafood chilled during its journey.

Quality Guarantee

Amity Fish will replace or refund products if they have not reached you in premium condition

Delivery Information

Click & Collect

Come say hello

Unit 1
Peterhead Harbour
AB42 1JP


Orders under 18 miles


Orders 18 miles +

Or why not order with friends and family to qualify for free delivery over £60?